Wednesday, April 1, 2009

Movie Theatres

(Implicit Time / Implicit Space)

Industry
A movie theater, movie theatre, picture theatre, film theater or cinema is a venue, usually a building, for viewing motion pictures. Most movie theaters are commercial operations catering to the general public, who attend by purchasing a ticket. Some movie theaters are now equipped for digital camera projection, removing the need to create and transport a physical film print.
http://en.wikipedia.org/wiki/Movie_theater

Space & Time & Price
In order to obtain admission to a movie theater, the prospective theater-goer must usually purchase a ticket, which may be for an arbitrary seat ("open" or "free" seating) or for a specific one (allocated seating). Movie theaters in North America generally have open seating. Cinemas in other countries can have free seating or numbered seating. In the case of numbered seating systems the attendee can often pick seats from a screen; sometimes the attendee cannot see the screen and has to make a choice based on still available seats. In the case of free seats, already seated customers may be forced by staff to move one or more places for the benefit of an arriving couple or group wanting to sit together.

In 2008, the average price for a movie ticket in the United States was $7.18. Throughout the world, different pricing practices exist as the following.

- The price of a ticket may be discounted during off-peak times, and higher at busy times, typically evenings and/or weekends. In quite a few countries, such as in China, when this practice is used, it is traditional to offer the lower prices for Tuesday for all showings, one of the slowest days of the week in the movie theatre business.

- Almost all movie theaters employ economic price discrimination: tickets for youth, students, and seniors are typically cheaper.
- Large theater chains, such as AMC Theaters, also own smaller theaters that show "second runs" of popular films, at reduced ticket prices.
- Movie theaters in some countries employ price discrimination in seating arrangement: seats closer to the screen cost less, while the ones farthest from the screen cost more.
- Some movie theaters and chains sell passes for unlimited entrance.
- In some countries like Thailand there is the restriction of one viewing per movie, while in countries like Netherlands one can see any movie as many times as one wants.

Companies

1) AMC Theatre, CA US http://www.amctheatres.com/index.html

Ticket Pricing and Policy
Adult
$11.00
Matinee
$9.00
Child
$8.00
(Ages 2-12)
Senior
$10.00
(Age 60+)
Student Day
$8.00
Senior Day
$6.00
A.M.Cinema
$6.00
All shows before noon Fri., Sat., Sun. and holiday periods

Digital 3-D Presentations:Add $3.00 per ticket (Tax Included)The IMAX Experience:Add $4.00 per ticket (Tax Included)
IMAX is a uniquely immersive movie experience. It's a whole new way to see movies - see more, hear more, feel more. Images of immense size and striking clarity surround. Deep, sharp sound lets the viewer feel every vibration. Towering screens immerse the audience in fantastic and exciting worlds. Specially designed theatres take the audience on a journey.

Matinee Pricing:-- Before 6:00 PM Monday - Thursday and non-Holidays-- Before 4:00 PM Friday - Sunday and Holidays.
A.M. Cinema is AMC's best ticket price on all shows before noon on Fridays, Saturdays, Sundays, and holidays.

2) AMC Theatre, Hong Kong http://www.amccinemas.com.hk/index.php?lang=e

Day
Price (HK$)
Mon/ Wed / Thu / Fri
75
Tue
50
Sat / Sun / Public Holiday
Morning:45 / Matinee & Nite:75
Student /Children / Senior (Mon - Fri)
50
Student /Children / Senior(Sat/ Sun/ Public Holiday)
50
* Due to the longer duration, the ticket price of "Watchmen" will be increased by HK$ 5 (AMC Festival Walk)/ HK$15 (AMC Pacific Place) per ticket. Charge by the film length & location.
* All discount offers are not applicable to those films with special engagement with film distributors.
* Morning show: on or before 11:35a.m. for AMC Festival Walk.
* Morning show: on or before 11:00a.m. for AMC Pacific Place.
* Children ticket for aged 11 or below. Children over 1 meter tall must hold valid tickets. Senior ticket for aged 60 or above. People must present proof of age before purchase ticket or admission to the house.
* Valid ticket is also needed for infant!

3) Cineplex Odeon, Toronto, Canada http://www.cineplex.com/
Big Screen – Student Group Outings
The group bookings are a voyage of discovery into art, literature, science, history and technology. A trip to the movies provides a unique and powerful perspective on timeless themes of fact and fiction. Cineplex Entertainment entertains and educates over 150,000 school groups annually. Open the students’ minds beyond their known world with compelling educational IMAX® documentaries, feature films geared to the curriculum or to simply have fun.
- Teacher's resource guides for selected films
- 1 free chaperon admission with every 20 tickets purchased
- Discounted rates for groups of 20 or more
- Discounted rates on selected concession orders
- Flexible dates and show times for groups of 100 or more

Private Screening
Cineplex Entertainment private screenings allow the customer and his group to privately view any film currently released in the theatre. Book the screening in advance; the sales staff will help to select the perfect film for the audience from the long list of upcoming blockbusters, family fare, or thought-provoking dramas.

Preview Screening
Treat the employees and clients like Hollywood VIPs. With Cineplex Entertainment preview screenings, the guests can privately view select films prior to their release date. Be among the first to see a major motion picture – before the general public! This is a one-of-a-kind experience that the employees and clients will remember for years to come. Film selections for preview screenings are subject to studio approval.

4) Cinemark, US http://www.cinemark.com/default.aspBirthday Party at Theatre
Cinemark offers party packages and amenities that will leave any birthday boy or girl feeling like a real star! Packages vary by city/location.
· Star Treatment for the Birthday Boy or Girl
· See a Movie after the party

Here’s what the customer needs to know before planning the Private Screening Birthday Party:
· Party timeslots, movie show times and movie titles are subject to availability.
· Private parties must conclude prior to the first public movie showing of the day. (Private Screening Parties are not offered during regular theatre operating hours.)
· Minimum of 20 guests.
· Parties are sold as a “package” deal (movie tickets AND concessions).
· Party timeslots, movie show times and movie titles are not guaranteed until approved by theatre manager.

1 comment:

  1. The AMC example in HK is quite interesting. I wonder how customers react.

    ReplyDelete